to deliver direct to this year's V Festival

Face of Fearne Cotton says fashion is as important as music at festivals

As the official fashion partner of Virgin Media V Festival online department store has launched the first ever festival delivery service. Attendees of this year’s music event on 18 and 19 August will be able to take advantage of’s free Collect+ delivery service straight to the fields of the Chelmsford site.

Festival-goers can buy any of the brand’s 50,000 fashion or home lines online directly from their phones on the Friday with free next day delivery to V Festival on the Saturday. has also designed a 50-piece ‘Festival Favourites’ capsule collection for revellers, including tents and wellies, which can be ordered from a bespoke mobile site and delivered to the official tent in an hour.

The online department store will also have staff throughout the festival’s Hyland’s Park site taking orders from attendees who fancy a quick change. Face of, Fearne Cotton, commented: “The attire for festivals in this country has really changed since I first started going. It’s no longer about rolling around in the mud and not washing for days, the fashion is now almost as important as the music itself!”

Those using the delivery service will also be able to take advantage of’s ‘Glam Pods’ within the official tent, which contain hair straighteners, mirrors and tepee changing rooms.

Retail director at, Gareth Jones, added: “ is well known for easy, stress-free online and mobile shopping delivered where and when it’s convenient for our customers.

“As the official fashion partner for V Festival, we saw no reason not to extend that offering to festival-goers. With 90,000 people expected to set up camp in Chelmsford on 17 August, we’re looking forward to a busy weekend of fashion, fun, fantastic music and lots of shopping!”

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