University of Northampton launches Facebook community to better engage student population
The University of Northampton, which is home to more than 14,000 students, has launched a new Facebook platform community to better engage and communicate with its student body.
In partnership with online panel and survey technology provider Toluna, the page is designed to serve as the primary communication channel for students. The platform will allow users to participate in surveys and discussions providing invaluable feedback for the university.
The technology is also set to play a key part in the university’s future student recruitment search as Facebook is one of the primary methods used in the university admissions process.
Delia Heneghan, director of marketing at the university, commented: “With a growing reliance on communication via social media rather than through more traditional means, we needed a way to engage and gather feedback from current students as well as attract prospective candidates.
“Crucially it will also establish a new channel of communication with parents, advisors and alumni.”
Director of product technology, Mark Hallums at Toluna, added: “We are delighted that the University of Northampton selected Toluna as its partner in this project. Using the platform, the University will now be now able to target members directly from its Facebook fan page, ensuring it can compete effectively on the world stage.”