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The Drum

BEKO hands TBWA\London its £10m digital marketing account

White good brand BEKO has appointed TBWA\London to handle its £10m digital account.

The agency has been appointed as lead digital agency for BEKO, following a competitive pitch, which will expand on its role as the brand’s above-the-line agency, handled throughout the TBWA network.

Activity will include social media, optimisation and activation, website redesign, online advertising and content generation.

TBWA\London president, Robert Harwood-Matthews, said: "At TBWA\London we place great emphasis on the delivery of impactful ideas which work across all platforms – and the expansion of our remit for BEKO demonstrates how receptive forward thinking brands, like BEKO, are approaching this.”

Beko’s Teresa Arbuckle, marketing director said: “This appointment has strengthened our relationship, and we believe will greatly enhance our share of voice in the UK marketplace. The team and the pitch impressed everyone at BEKO and we are looking forward to developing dynamic and forward thinking work together.”