MARS\Y&R appoints Simon Spicer as channel leader


By The Drum, Editorial

July 18, 2012 | 2 min read

Shopper marketing specialist MARS\Y&R has appointed Simon Spicer as channel leader. The appointment marks Spicer’s first agency role following a twenty year career in retailer and supplier roles, he joins the agency from Energiser Wilkinson Sword where he held the role of business account manager.

Spicer will head up the agency’s channel function working with executive planning director, Paul Porter, to develop the offer for clients as the agency plans to grow its channel operations across Europe.

Spicer’s background in shopper insight, trade marketing, category development, buying, sales and store operation roles across a number of sectors will be of value to his role at MARS\Y&R. In his previous position at Energiser Wilkinson Sword his commercial achievements were notable and include securing a new range of listings, double digit growth in sales and gross profit.

Darren Keen, MARS\Y&R managing director commented: “My ambition is for us to be the very best shopper marketing agency in Europe.

“Simon has massive depth of experience in exactly the areas that matter to our clients. To say that he has shopper in his DNA is an understatement. His appointment will give us a market-leading advantage. It’s a hugely exciting time in the development of MARS\Y&R and I look forward to putting Simon’s insight to work for the benefit of our clients.”

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