The Korea Tourism Organisation has today launched a four week digital outdoor campaign with Out of Home International, running on the Piccadilly Lite digital screen.
Designed by the organisation’s internal agency, the campaign to promote Korea will run until the Olympic closing ceremony.
Hongki Kim, director at the Korea Tourism Organisation, said: “The London Olympics is a unique opportunity to raise the profile of our destination, with the ‘eyes of the world’ on London. Korea is a destination whose popularity is on the rise, not only as a travel destination, but in terms of popular culture from K-Pop to technology, film to taekwondo, cuisine to art; our creative campaign message reflects those elements.
“The Piccadilly Lite screen will provide an amazing platform to get people thinking about our destination and fully utilize the exposure that the Olympic party will herald.”