Yesterday unveils brand refresh

Simon Michaelides, UKTV marketing director, said: “The iconic and contemporary new identity that DixonBaxi has created for us, married with an influx of dynamic new content, will help us not only drive our consumer profile but also build on the momentum of Yesterday's strongest year to date."

Yesterday has also announced the introduction of a variety of new series, such as British Gangsters: Faces of the Underworld, Fight Club: A History of Violence, Raiders of the Lost Past and Great British Ghosts, as it aims to expand its audience.

Adrian Wills, UKTV’s general manager of Factual, said: “Yesterday has a strong heritage of providing in-depth, historical programming that viewers love. The new position and brand refresh for the channel is aimed at enriching Yesterday’s content, ensuring we retain our loyal viewers, while making the channel more accessible and compelling to a wider and younger audience.”