Holiday Autos selects affilinet for performance marketing campaign
Specialist performance marketing company affilinet has announced it has won the European-wide remit for leading leisure car hire broker, Holiday Autos.
Part of the lastminute.com group, Holiday Autos works with global partners including Alamo, Avis and Hertz and small local suppliers to provide customers the best possible price and choice for car hire.
The new affiliate programme, to be run across the affilinet platform, will use product level tracking to provide greater visibility on product sales in order to help Holiday Autos understand its customer purchasing journey better.
The programme is set to go live during the peak holiday season in the UK, France and Germany before being rolled out into Spain, Holland, Italy and Switzerland. Voucher codes and cashback sites, as well as content affiliates, will be incorporated to target generic and boutique travel sites focussed on particular destinations.
Kevin Currie, global director of digital marketing at Holiday Autos hopes the “performance marketing programme will give us better visibility of our customers’ purchasing journey.”
He continued: “Simple things like who comes to the site, via what channel and their destination are vitally important to becoming more intelligent about how we target consumers in a creative and engaging way. Consolidating on the affilinet network will help us to realise the potential of our data and to develop our brand identity and grow our market share.”
Gary Bicker, UK country manager, affilinet added: “Data is becoming an increasingly important part of all marketing activities, but there is no point in having access to information if you can’t make sense of it.
“The programme we’re running with Holiday Autos will be an important step in standing out in a crowded market by targeting the right customer, via the right channel and at the right time.”
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