CBS Outdoor unveils infographic revealing the nation’s views on the economic climate

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By The Drum Team, Editorial

July 10, 2012 | 1 min read

CBS Outdoor has unveiled an infographic, giving the key facts from its work.shop.play. urban audience community.

According to the research, which took place in June, 37 per cent believe the economic situation will be worse in six months’ time, with insurance providers, banks and the government amongst the areas where there is least trust.

It was found that the biggest worries for the urban audience include increased cost of utilities, keeping up with the cost of living in general and the rising cost of food.

Simon Harrington, marketing director at CBS Outdoor UK, said: “work.shop.play. really underpins our focus and expertise in urban audience engagement and provides us with a channel by which to share our knowledge into this key audience, as highlighted in this first tranche of insights. Regular interaction with this group will give us a level of engagement and understanding that has until now not been available in the out of home sector.”

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