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Helping Hands works with Switch for its brand and website refresh

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By The Drum Team, Editorial

July 9, 2012 | 2 min read

Award winning live-in care specialist, Helping Hands has had a brand and website refresh following the employment of Birmingham based agency, Switch.

The integrated communications agency won the account earlier this year through a tender process by demonstrating a good balance between on and off line services.

Helping Hands has been in business for 23 years, meaning that a big part of the strategic and creative challenge was to rediscover and redefine the brands essence. Switch had to create one unifying visual style that would appeal to both their younger adult and elderly customers.

As part of the creative process Switch carried out a number of photographic shoots on location in and around Warwickshire with a variety of Helping Hands customers. The client wanted to create a set of brand new images which reflected their customers' aspirations.

With a focus on quality, flexibility and continuous improvement the new strapline, ‘At home with care’ was implemented.

Stephen Eldred, partner in Switch and the creative director on the project has said: “The client was looking for exactly the right balance between branding and digital, to be able to deliver a cohesive and coordinated brand refresh and new website. The site is the company’s most valuable marketing asset and there could be no room for misinterpretation or disconnect between on and off line. Now that the site is live we are very excited about continuing the branding journey with Helping Hands as we work with them to roll out their new brand identity across all of their marketing communications”.

Tim Lee, CEO of Helping Hands, has also commented: “Switch offer Helping Hands the unique balance of a really strong creative vision coupled with the ability to meet and challenge our digital expectations."

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