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Research by Freeview shows national pride soaring thanks to Andy Murray and Wimbledon


By The Drum | Editorial

July 6, 2012 | 2 min read

Freeview’s British Pride Index, a pioneering new tool which monitors online reactions to sporting events across social media platforms, has found national pride is soaring thanks to a spirited and auspicious Wimbledon.

The data capture and analysis tool, which was developed in association with partners Meltwater Buzz (part of the Meltwater Group), tracks hundreds of thousands of tweets, posts, blogs and videos and sentiment scores are then calculated by subtracting negative content from positive content.

Sentiment for Andy Murray peaked on Monday with a +41 per cent following his performance that day, this represented an increase of 55 per cent from his position on last Friday which was -14 per cent. An overall leap of 60 per cent from where he started in the tournament at -19 per cent, on Wednesday following his victory against World No 5 David Ferrer sentiment scored +30 per cent.

Conversation around Wimbledon reached its pitch earlier today with over 50,000 online conversations taking place and a sentiment score of +34 per cent. This shows a marked shift not only in sentiment for Wimbledon as a whole, which had -2 per cent last Friday, but also for British Sport as the mood was down to -21 per cent and has now lifted by 55 per cent.

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