Joosed! flavoured water brand unveiled with packaging by Sperm Creative

By The Drum Team | Staff Writer

Sperm Creative

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July 5, 2012 | 1 min read

Flavoured water brand Joosed!, part of the Bensons range of products, has launched, with packaging designed by Sperm Creative.

A mixture of Cotswold natural spring water and pressed fruit, Joosed! is available in all the SOHO Coffee Co stores across the country as well as The Co-Operative Food stores.

Richard Edgerton, Sperm’s creative director, said: "Joosed! is a fantastic project for us to work on, the ethics and brand values of Bensons are very high and the 100% natural product is also recyclable, the product is in early stages but showing exceptionally good signs on the shelves so it's a dream start!"

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