Channel 4 4seven

4seven kicks off with branding by ManvsMachine


By The Drum Team, Editorial

July 5, 2012 | 1 min read

Channel 4’s new channel, 4seven, which will show the most popular content from the last seven days, has launched with identity by ManvsMachine.

The agency had been asked to expand on the brand marque by Magpie Studio, and worked with 4creative to create an on-screen identity which uses a distinctive corner wrap concept across the package.

The idents were created to be similar to the ‘everyday location’ ones used by Channel 4, while at the same keep keeping its own identity.

Channel 4 4seven

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