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Abbey College Birmingham commission Zeus PR to develop its profile

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By Jennifer Faull, Deputy Editor

July 4, 2012 | 2 min read

West Midlands based independent college, Abbey College Birmingham, part of the DLD Group of Colleges, has commissioned Cheshire and Manchester based agency Zeus PR to to generate a media relations campaign to support its student recruitment programme.

The strategy will focus on generating profile on the college and student achievements, and their innovative projects within regional lifestyle media.

Zeus PR has spent four years representing one of their sister college's, Abbey College Manchester, which the agency has worked closely with to generate awareness of the college’s achievements as well as raise awareness of the unique college model.

Anthea Fosti, Zeus PR’s MD, explained: “We have a long standing relationship with the Group, and are thrilled that this is now being further extended. Abbey College Birmingham has a very strong story to tell indeed. The DLD Group of Colleges has a long-standing reputation for delivering premium quality education, assisting their students to achieve the very best academic results, through rigorous but informal teaching, small class sizes, frequent testing and expert teachers who put the interests of each of their students at the centre of everything they do.”

Peter Farrar, principal at Abbey College Birmingham, has also commentented: “We see the investment in the PR programme as key this year to generating awareness of our very individual, bespoke approach to education."

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