Renault to launch electric vehicle range at Royal Horticultural Society with Pulse Group
Renault is set to launch its new range of Z.E. electric cars tomorrow at the Royal Horticultural Society Hampton Court Flower Show with marketing agency Pulse Group.
The exhibition space and creative for the activity have been designed to replicate an eco-friendly garden, complete with garage fascia, where the electric cars are displayed and attendees are invited to test drive the Renault Twizy.
Mike Spicer, CEO at Pulse Group, said: “We are excited to work with Renault on its new innovative range of electric vehicles. We wanted the creative to highlight Renault’s green credentials and designed the space using solely energy-saving materials to demonstrate how Renault practices what it preaches.”
People attending the event will also receive environmentally friendly hessian gift bags and seeds of plants used in the Renault Garden.
Phil York, marketing director at Renault, said: “Pulse Group’s fun and eco-friendly stand reflects our commitment to developing vehicles using sustainable sources. By inviting people to experience our new range of electric vehicles, we hope to engage with those environmentally aware consumers looking for a more eco-friendly way to travel.”
Content created with:
Pulse Group
New business for brand activation agency Pulse Group in 2011-2012 included Colgate Total, BPA, Morrisons, Sanex and World Hepatitis.
The British Parking Association...