NCTech appoints Hot Tin Roof for global PR push
NCTech has appointed PR agency Hot Tin Roof to lead its new campaign and launch of cutting edge, flagship product - the iSTAR®.
The appointment comes as NCTech looks to build its international presence and awareness of its 360º panoramic camera - the iSTAR® - across a range of sectors.
The iSTAR® is the first camera with the power to process images internally, developed with the help of focus groups held with the UK military and police, it has unique potential to be beneficial to a broad spectrum of markets including engineering, government, media and military and police.
Neil Tocher, co-founder of NCTech commented, “Hot Tin Roof has an impressive track record of generating results for companies in the digital and technology sectors. This industry experience, coupled with their media connections and creative skills, meant they were the obvious choice for us.”
This is the latest announcement in a string of recent high profile wins for the Edinburgh-based company and strengthens Hot Tin Roof’s position as the go-to independent agency for internet technology SMEs.
Hot Tin Roof’s Director Sarah Lee, added, “NCTech is a fantastic example of the innovative technology companies that make this sector so exciting to work in.
“The iSTAR® is a game-changer, and we look forward to helping Cameron and Neil take it global.”
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