Imperial Leather appoints Brazen for PR and social media
Imperial Leather has appointed Manchester agency Brazen to handle its PR and social media needs.
The PZ Cussons-owned brand is best known for its soap bars but it wants Brazen to use traditional PR and social media tactics to raise awareness of its full range which also includes shower gels, bath foams and handwashes.
Brazen will also handle 'tactical campaigns' for its sub-brands Foamburst and SkinKind.
Caroline Reynolds, Imperial Leather's marketing controller, said: "Imperial Leather is such a famous brand, renowned for its original soap bar, but not everyone knows the wealth of products there are under the Imperial Leather umbrella.
"We’ve brought Brazen on board to tell the story of the master brand and raise awareness of the sub-brands in the portfolio.”
Brazen founder Nina Webb added: "Imperial Leather is a well-loved household name, and evokes emotion instantly, a PR agency’s dream.
"We’ll be using the brand’s treasure chest of messages and rich back-story to really set it apart from its competitors, create column-inches and grow a thriving community of Imperial Leather fans.”
Brazen has also represented PZ Cussons' Original Source brand since 2010.