Flexiant unveils new lead generation website with Brightfire

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By The Drum Team, Editorial

July 2, 2012 | 1 min read

Flexiant has unveiled a new lead generation website and inbound marketing online campaign with Brightfire, with the aim of helping to convert visitors into leads.

Brightfire built the system using responsive design framework, so it is multi-platform: serving PC, iPad and mobile from one content management system.

George Knox, CEO of Flexiant, said: “Brightfire were invaluable in guiding Flexiant through the process of understanding who the target buyer and audience is for the software products.

“Brightfire also provided a great creative process to articulate the ideas and messages into some best practice inbound marketing and website design.

“We chose Brightfire because of their specialist inbound marketing skills and their domain experience in working with high technology companies, and its team did not fail to deliver.”

Brightfire is a member of MiNetwork, the UK-wide member organisation that works with agency owners to help them raise their profile and build better businesses.

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