Wham bars celebrate relaunch with street dancers Twist and Pulse
80s chew bar Wham has today relaunched, with a campaign featuring street dancers Twist and Pulse to persuade the nation to Wham It.
In a campaign created by Brass Agency, the duo body-popped their way through rush hour traffic at Kings Cross and ‘vogued’ along Horse Guards Parade to promote the product and persuade Londoners to put a bit of wham in their day.
The pair also created and performed a Wham It! dance, with Pulse, aka Glen Murphy, saying: “Our WHAM IT! dance takes the best bits of the 80s, mixes them up and gives them a fresh take for a new era.”
Twist, aka Ashley Glazebrook, said: “The 80s was an epic time for music and dance, and chewy bars! We had Vogue-ing, the ‘Running Man’… and leg warmers!”
Wham, which launched a Facebook page in April ahead of its relaunch, put up a cryptic message with today’s date at the start of the month, and has now begun posting.
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