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By The Drum Team, Editorial

June 29, 2012 | 1 min read

Sourz has launched a new TV ad, created by The Leith Agency with animation by The Neighbourhood, to promote its new ready-to-drink range, Sourz Fusionz.

Featuring the new Apple Bite and Purple Twist flavours, separate ads have been created to promote the bottle and can varieties.

Jon Humphreys, creative director and founder of The Neighbourhood, said: “The Sourz campaign gave us an opportunity to capture the dynamism of the Sourz brand through animation. We’re all looking forward to catching the campaign on TV.”

The 10 second TV ads are part of an extensive through the line ‘Get Sorted For…’campaign being delivered by The Leith Agency, Blonde Digital, Stripe Communications and ZenithOptimedia, which includes high profile media partnerships with MTV and Capital FM, a national sampling campaign, festival experiential activity and bespoke trade support.

Sourz

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The Leith Agency

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The Neighbourhood

The Neighbourhood is a Manchester based creative studio, where stories and worlds come to life across many forms of visual communication. We use our unique mix of...

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