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Kelaine Blades appointed by 7digital as vice president of global marketing

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By Jennifer Faull, Deputy Editor

June 27, 2012 | 2 min read

Digital music and media company, 7digital, have announced the appointment of Kelaine Blades as vice president of global marketing.

The appointment comes ahead of plans to expand 7digital's existing music and device strategy beyond the traditional download model.

In the new position Kelaine will be responsible for expanding the international marketing team, developing a strong marketing partner programme and positioning 7digital as a leader in the digital music and content markets. Kelaine has over 18 years experience, having previously headed the marketing team at AeroMobile and worked at Velti as director of marketing for Europe and Novarra as director of product management.

Kelaine has said: “7digital is a well established name in the digital music world, and now is a great time to join the team. The company has ambitious growth plans for both its product portfolio and international footprint, and I’m looking forward to establishing 7digital as a leading digital music company at the global level.”

Ben Drury, CEO of 7digital has also commented on the inclusion of Kelaine in the senior management team: “Kelaine is an ideal addition to the 7digital team. Our mobile offering has grown significantly over the past few years, and her experience will ensure this continues. We’re about to expand our product offering too, so she is joining us at just the right time.”

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