WPP CEO Sir Martin Sorrell talks AKQA acquisition, economic outlook and WPP winning at Cannes
Speaking from the Cannes Festival of Creative, Sir Martin Sorrell talks to The Drum about what he believes the festival still means for the advertising industry, and also shares his thoughts on WPP winning the Holding Company of the Year award, acquiring digital agency AKQA and what that means to the company, while also offering his foresight into the economic outlook as a result of the crisis taking place within the Eurozone.
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WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was...
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