Out of The City appoints BLISS for bespoke ecommerce system


By The Drum Team, Editorial

June 26, 2012 | 1 min read

Country fashion retailer Out of The City has appointed BLISS to build a bespoke ecommerce system to support its major retail websites.

The agency will begin by redesigning and integrating outofthecity.co.uk and wellywarehouse.co.uk, two of the company’s biggest websites.

Sky McCann, Out of The City owner, said: “We are committed to continually improving our customers’ experience of shopping with our company, and leading from the front within the online market.

“BLISS really understood the brief and the brands – they demonstrated creativity and a comprehensive understanding of where we need to be and what we need to achieve in a very busy marketplace.”

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