Elite Sports Properties appoints W Communications for The Last Lap campaign
Elite Sports Properties has appointed W Communications to create a campaign for The Last Lap, a 17 day Olympic party taking place at London members club Chinawhite.
The agency will aim to drive ticket sales by stories in the consumer press around creative activations, such as an exclusive Golden 17 Day Pass and a £2,012 Gold Leaf Cocktail.
Rob Woodhouse, general manager at ESP, said: “W Communications were the obvious choice to support ‘The Last Lap’ at Chinawhite. After they presented a range of creative ideas to help bring The Last Lap at Chinawhite concept to life for a UK audience, working together was a certainty. Their ability to combine a blend of creative thinking, event management and strategic approach put them top of the list.”
Warren Johnson, managing director at W Communications, added: “We're very happy to be working with ESP and Chinawhite at such an exciting time in London and the UK’s history. ‘The Last Lap’ concept is truly unique and we are incredibly excited about working to make its visit to the most iconic capital in the world the best on record.”
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