Elizabeth Shaw appoints New Vision Packaging
Elizabeth Shaw has appointed New Vision Packaging to design, source and manage packaging for the brand’s range over the next 18 months.
New Vision has worked alongside Elizabeth Shaw for the past three years, but it is the first time the two have signed a sole-supply agreement.
Stephen Shortland, managing director of New Vision Packaging, said: “This new contract strengthens an already long-established and successful relationship. Elizabeth Shaw is an iconic confectionery brand and one that many consumers are incredibly loyal to.
“Everyone at New Vision is extremely proud of achieving sole-supply status and we look forward to taking the brand forward, keeping it a firm favourite with its existing customer-base and helping to introduce it to a whole new generation.”
Malachy McReynolds, managing director of Elizabeth Shaw: “During 2012, our NPD programme has stepped up a gear. Having an experienced and creative supplier, aligned with our thinking, has been crucial in delivering our required speed to market. New Vision Packaging fitted our requirements perfectly, as Stephen and his team had already proved themselves to be reliable and innovative packaging partners.”
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