appoints DC Storm for customer and purchase analysis

By The Drum Team | Staff Writer

DC Storm

| article

June 15, 2012 | 1 min read

Broadband comparison site has appointed DC Storm to provide customer and purchase analysis tools as it aims to increase its online presence.

DC Storm will provide technology to import and export sales data from all of its business networks and PPC activity through search engines.

Michael Phillips, managing director at, said: “We have reached an important stage of business development, utilising several marketing channels simultaneously. We needed help to manage and measure these channels effectively, investing in the future of our 50-strong partner network.

“DC Storm’s proposition was a clear winner and their pan-European presence will be vital in supporting our international sites which will be launching this summer. The ability to identify where resources can be best allocated will also help develop our plans to launch advertising campaigns in the future.”

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