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Bentley

Bentley makes PHD Worldwide its global media agency

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By The Drum Team, Editorial

June 15, 2012 | 1 min read

Bentley Motors has appointed PHD Worldwide to handle its international media buying and planning.

Bentley’s marketing and product director Stefan Buescher explained that the appointment of a global media buyer was being made as the company was aiming to strengthen the brand in existing and emerging markets.

Mike Cooper, Worldwide CEO of PHD said, “Bentley is a very successful luxury British brand with ambitious expansion plans and we are delighted to be working with them on a global stage, to further build and extend their reputation for bespoke quality and performance.”

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PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named as...

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