Bentley makes PHD Worldwide its global media agency
Bentley Motors has appointed PHD Worldwide to handle its international media buying and planning.
Bentley’s marketing and product director Stefan Buescher explained that the appointment of a global media buyer was being made as the company was aiming to strengthen the brand in existing and emerging markets.
Mike Cooper, Worldwide CEO of PHD said, “Bentley is a very successful luxury British brand with ambitious expansion plans and we are delighted to be working with them on a global stage, to further build and extend their reputation for bespoke quality and performance.”
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PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named as the UK’s ‘Media Agency of the Year 2016’ at the Media Week Awards and as ‘Media Network of the Year 2016’ by Campaign magazine.
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