91% of students don’t trust Facebook as a purchasing platform
A survey from The Beans Group has found that 91% of students do not want to use their Facebook account to pay for things online, 68% or those surveyed saying they dislike using websites that integrate Facebook’s API to share their personal information.
While it was found that 97% of participants use Facebook, the overall view of the social media site was negative when it comes to security, privacy and marketing.
Luke Mitchell, head of youth strategy at The Beans Group and co-organiser of Youth Marketing Strategy says “Facebook is now seen as essential to the everyday functionality of many young people, with some even experiencing anxiety when they don’t have access to check their messages and see friends’ photos. But they are very protective of it as an entirely social space where business and marketing doesn’t belong. Brands that fit in are those that are respectful of this, sharing content that is relevant to the context of their relationship.”
“Concerns about privacy and security actually seem to be escalating as Facebook pushes further with its frictionless sharing ambitions. Young people feel they are losing control on their data and continue to see activities like ‘clickjacking’, where unscrupulous websites exploit Facebook to post spam in users’ newsfeeds.”