MandMDirect to roll out search and merchandising tools with Fredhopper ahead of website revamp
Fashion and sports retailer MandMDirect has appointed Fredhopper to implement on-site search and merchandising tools ahead of its website relaunch.
The use of the tools will allow shoppers to find items faster and improve the shopping journey.
Hayley Walker, marketing manager at MandMDirect, said: “We decided to use Fredhopper after evaluating our entire website and pinpointing areas where we could enhance the customer experience.
“The technology fits in with our strategy and will also boost sales.”
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