McCarthy & Stone set for relaunch activity following rebrand

By The Drum Team | Staff Writer

Unity

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McCarthy & Stone article

June 11, 2012 | 1 min read

A marketing campaign from McCarthy & Stone, the later living development company is to roll out following a repositioning and restructure.

The marketing campaign will feature advertising, digital, DM and PR activity to help promote a new brand positioning and identity that aims to reflect the core values of McCarthy & Stone, devised and designed by Unity.

Redweb has also rebuilt and redesigned the company’s website, while Five by Five has overseen direct marketing to incorporate the new branded across all customer touch points.

River Group has also been appointed to produce a new quarterly magazine entitled Life & Living, while Tala will handle PR and communications to support the relaunch activity and work with the non-executive board.

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