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Finance companies Money Advice Group and Azimo turn to JAMpr with comms briefs

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By The Drum Team | Editorial

June 11, 2012 | 2 min read

Financial solutions provider Money Advice Group and global money-transfer service Azimo have appointed JAMpr to handle their communications strategies.

Money Advice Group has tasked JAMpr with handling its corporate PR for the whole group, after it drove awareness of the company’s debt management brand, Kensington Financial Management.

As a result, the agency will implement a campaign to drive awareness of MAG’s processes and customer facing service, while also aiming to attract joint ventures to leverage business opportunities and acquisitions.

Meanwhile, the soon to launch money transferring mobile platform Azimo, has handed the agency responsibility for organising a series of media one-to-ones to educate journalists on its features and benefits, while a wider PR programme will include digital, offline and social media activity, as well as acting as a press office.

Jaime Gee, MD of JAMpr offered: “We are thrilled to be working with these two fantastic businesses. Both companies have a strong message to take to market and we are excited to drive their PR efforts forward.

“The financial solutions sector is a particular area of expertise for JAM and the team is looking forward to producing great results for our new clients.”

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