Tourism Australia teams with Mr & Mrs Smith as part of global marketing campaign

Rodney Harrex, regional general manager for UK and Northern Europe at Tourism Australia, said: “Mr & Mrs Smith is the perfect partner for Tourism Australia in the UK – we’re excited to be able to tap into the Mr & Mrs Smith platform and extend our reach in a unique way. This is the first time the new There’s nothing like Australia campaign assets have been used in the UK so working together on this content partnership is a great way to highlight the very best of what’s on offer for a UK visitor Down Under.”

The online platform includes a new film, created by DDB Group Sydney, as well as co-branded advertising and a bespoke video carousel hosted by Limelight.

Featuring five categories - Hidden Gems, Journeys, Cuisine, Wildlife and Coastline – the site looks at five specific locations and suggested activities linked to the Mr & Mrs Smith property.

Juliet Kinsman, editor-in-chief, at Mr & Mrs Smith, said: “We wanted to extend our offering beyond our portfolio of Australian properties to present a complete experience for travellers, building on the activities that we know inspire people to visit Australia. This campaign allows us to make it even easier than before for our customers to plan a boutique, luxury holiday using the expertise of a tourism partner.”