Samsung bring back JayFunk to introduce the new Galaxy S III to France
Samsung has worked with production company UNIT 9 and visual effects group The Mill to create the much anticipated sequel to the hit 2011 advert.
Returning once again to the finger dancing talents of JayFunk, whose appearance in the previous ad attracted several million YouTube hits, the two minute advert also features the stars younger brother, Joey Daniels.
The Mill worked on bringing the choreography to life with impressive visual effects for the campaign entitled Unleash Your Fingers: Next Generation.
Luke Colson, Head of Mill Studio has explained: "We had a lot to live up to after the first of the Samsung Unleash spots racked up several Millions of You Tube hits, and after two months of hard graft and late nights, we are all really excited with the results.
“After attending the shoot and then receiving the edit, we set about tracking every single frame of every shot while also turning our attention to the design of each of the guy's graphical 'power'. Once tracked, we began animating and comping each scene using After FX and Cinema 4D."
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