New packaging for Isle of Skye whisky range unveiled by Ron Burnett Design
Ian Macleod Distillers has unveiled new packaging for its Isle of Skye whisky range, created by Ron Burnett Design.
The new packaging for Isle of Skye 8 years old and 12 years old takes inspiration from scenery, with the label design featuring a watercolour sunset over the Isle of Skye. A new age-roundel was added, to show prominence to the age of each blend.
Iain Weir, director of marketing for Ian Macleod Distillers, said: “We wanted the new brand design to create an authentic representation of Isle of Skye’s core values – the values that are embedded in its age statement and island heritage. The new packaging will also ensure better shelf-standout and reinforce its position as a premium quality, award-winning Blended Scotch Whisky.
“Famed for its breathtaking scenery and historical legend, Skye has an infinite romantic appeal that we wanted to capture in the Isle of Skye re-packaging. The imagery of the sunset over the Cuillin Mountains suggests a sense of relaxation and contentment. Whether you are toasting your success conquering a Munro or enjoying a reviving dram at the end of a hard day, we want Isle of Skye to be the Blended Scotch synonymous with that sense of achievement, satisfaction and reward.”
Content created with:
Ron Burnett Design
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