Barclays Corporate Banking unveils new ads with Essence and Ogilvy

Barclays Corporate Banking has unveiled new adverts, created by Essence and Ogilvy, targeting existing and future clients.

The ads, which will run across digital and press media for six weeks, featuring clients such as AEG Europe, operator of The O2 London arena; Gripple Ltd, an innovative Sheffield-based manufacturer; and Cotton Traders, a multi-channel clothing retailer founded by England rugby players Fran Cotton and Steve Smith.

Richard French, managing director of corporate banking marketing, said: “There is no better way to demonstrate our support for UK business than through tangible examples of how we have helped our clients be successful.”

Media buying for the campaign was handled by Maxus.

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