Casillero del Diablo invites consumers to discover the legend of the Devil’s Cellar in campaign by MORE
Chilean wine producer Casillero del Diablo has launched a nationwide campaign today with marketing agency MORE, promoting the local legend that the devil lives in the cellar underneath its vineyards.
The campaign invites consumers to discover the legend, with the four promotional ads featuring a QR code featuring a visual of the devil’s head at the centre. The code takes consumers through to the new Facebook page, where users can find out more about each character and interact further with the brand.
Jason Duggan, marketing manager for Casillero del Diablo, said: “By launching this campaign, we will engage with consumers via traditional and digital channels simultaneously. Casillero del Diablo has always had this intriguing story to share and a campaign such as this allows us to bring it to life in an entertaining way that also reinforces the quality of our wines. We are absolutely delighted with the results.”