MSN launches new features and consumer marketing campaign
MSN is set to unveil new features this week, with a ‘best of now’ consumer marketing campaign to roll out on Monday.
Updates, which will go live tomorrow, will include prominent positioning for ‘trending stories’ taken from the world of blogs and social media, a curated twitter list, data visualisations linked to the day’s top stories, and updated information on what’s coming up later that day.
The ‘best of now’ campaign, the first consumer marketing campaign by MSN since its November relaunch, designed to position MSN UK as a one stop shop for the web.
Featuring on the MSN homepage as well as ITV and Channel 4’s on demand channels, the digital marketing campaign will be supported by a manifesto video, created in partnership with creative agency BMB and digital arts studio Tomato.
Pete Clifton, executive producer at MSN UK, said: “Every day there are so many new things fighting for our attention online. Blogs, tweets, posts, videos …the list is endless. We want to help MSN readers navigate this landscape by filtering the best and hottest stories for them. Our editorial team is hunting down the best in news, sport, entertainment, cars and lifestyle, so we can serve you up fresh stories as they break – before the newspapers are even written.
“Since the November re-set we have been seeking feedback from our users and learning from their habits, engagement and interaction with the site, our content and our journalists. We have continued to evolve, invest and better the site and we now feel we are in the best shape to turn up the dial and take the next big step in our re-set journey.”