TEFAL launches a digital campaign with Buzzman
The TEFAL brand has launched a digital campaign with French agency Buzzman to promote its new product, a wireless iron called Freemove.
The digital campaign features a viral of people bungee jumping, seemingly without a rope, to promote the cordless feature.
The campaign will be launched in 10 countries during the rest of the year, including Germany, Spain, The Netherlands and Turkey.