Microsoft Advertising has announced the appointment of Adform to offer brand marketers and media agencies a full service of rich media solutions.
Adform will provide new rich media formats for display campaigns, including interactive banner formats, video advertising platforms and mobile solutions, as well as allowing real time bidding.
David Fulton, chief commercial officer at Adform, said: “With rich media advertising and new channels propelling investment in the digital space, brands are increasingly looking for exciting, cross platform digital marketing solutions that readily engage the consumer. Our global partnership with Microsoft Advertising is testament to our creative & rich media credentials and will serve to support their customers growing needs in this space.”
Microsoft Advertising hope that the appointment of Adform will lead to more engaging advertising for consumers, as well as enabling a richer reporting platform for customers to help them understand which combination of formats and channels produce best the brand engagement rate.
Peter Bell, CTO at Microsoft Advertising, added: “With the welcome addition of Adform to our portfolio of technology partners, we are delighted to see the innovation they are driving in the digital marketing space. Their approach to the creation and production of rich media makes it even easier for brand marketers and media agencies to ensure campaigns run to specification and schedule to deliver outstanding results.”