By The Drum Team, Editorial

May 21, 2012 | 2 min read

Wispa has launched a £3.5m campaign this weekend with Fallon, with the aim of promoting the brand to young adults.

The campaign, which uses the strapline ‘Wispa, time well mis-spent’, will run online as VOD, as well as in the cinema on Friday and including 6 sheets near CTN’s.

Toby Smart, brand nanager for Wispa at Kraft Foods, said: “Wispa has continued to be a popular choice with consumers since it made its permanent comeback. With the continued rise of the big night in occasion, we are also confident that Bitsa Wispa is also going to become firm favourite.

“With the cheeky strapline, ‘Time well mis-spent’ we are encouraging consumers to take time out of their daily pressures and have a little fun.”

Fallon’s VOD and cinema creative, entitled ‘5 friends, one mountain and a very big inflatable’, sees a group of friends working together on the pointless task of carrying an inflatable character up a steep rocky mountain. The ad ends with an alpaca, which directs viewers to the Wispa Facebook page, where extra content including a “making of” the ad, will be hosted.

Santiago Lucero, executive creative director at Fallon, added: “Wispa has a special place in the hearts of the British consumer, and this campaign will help bring a new dimension to their enjoyment of it. We hope the audience loves watching this ad as much as we loved making it.”

Cadbury Wispa was brought back to the UK market permanently in 2008, following a social media campaign, and in March of this year the brand launched sharing bag Bitsa Wispa.


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