Gala Coral Group to become Daily Mirror’s sole betting partner for the Euro 2012
Gala Coral Group is set to become Daily Mirror’s sole betting partner for the Euro 2012 in a deal negotiated by the7stars.
Olly Raeburn, retail marketing director at Gala Coral, said: “The7stars has created an exciting campaign which ticks all the boxes for Gala Coral. It’s focused on one of the most talked about sporting events of the year and will put us directly in front of eyeballs within our key target audiences.”
The £500k deal will launch in early June, prior to the kick-off of the deal, and will include offering readers a number of exclusive deals and incentives including free bets and bespoke odds for the publication.
Liam Mullins, head of press at the7stars, added: “The Mirror is known for its great football coverage, so it’s a perfect fit for Gala Coral in order to reach football fans during Europe’s biggest footballing event. We’re hoping for a fascinating tournament for fans to really get excited about.”
Mark Field, head of business development for Mirror group advertising, added: “Working with the7stars and Gala Coral we have created a great partnership which marries our outstanding football coverage with contextual and relevant bets. It’s a great example of how collaborative thinking creates excellent engagement with readers.”
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