The Drum 11 May 2012: Subscribers can download a copy of the latest issue here
Download your copy of the latest issue of The Drum magazine, which includes a special report on search marketing, as well as a student special with previews of seven degree shows across the UK and a look at the winners of this year's Roses Student Awards.
Is marketing dead? - cover storyAt the recent Institute of Directors annual conference, Saatchi & Saatchi CEO Kevin Roberts proclaimed that marketing as we know it is dead, leading to a flurry of activity when we reported on it online. In this issue of the magazine, we present the edited highlights of Roberts' keynote speech as well as the many comments left by readers, and look at both sides of the debate.Search marketing - special reportSearch marketing is becoming an increasingly essential element of online marketing strategy. This issue’s special supplement examines some of the key issues facing the industry at this time, from changes in Google’s algorithm to the growth of mobile search.Roses Creative AwardsA selection of the gold award-winning work from the Roses Creative Awards.Roses Student AwardsA look at the winning briefs, including a 'text-speak' version of Romeo and Juliet.Content created with:
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