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RSM International shortens name with new brand identity


By The Drum Team | Editorial

May 7, 2012 | 2 min read

New, shortened branding has been developed for global accountancy RSM International.

The newly introduced global brandmark of RSM has been designed with the aim of representing the global connectivity of the network, the company explained.

Jean Stephens, CEO, RSM said, “This evolution of our name and brand mark reflects our growing connectivity and success as an integrated network.”

She added. “We are increasingly known for having a strong personal approach and entrepreneurial awareness in our work with clients and with each other. This means taking the time to understand our clients in depth, and working with them flexibly, efficiently and passionately to help them realise their ambitions. It means connecting with clients in order to earn their trust and respect, and connecting with each other to bring the power of the network to our clients. We call this 'connected for success', a theme which will feature in our global advertising and communications over the coming year.

"A fundamental part of communicating these strengths is the creation of a simpler brand mark which reflects a closer representation of who we are – a strong global network of high quality accounting and advisory firms unified on putting clients first and delivering the highest quality advice, quickly and efficiently."

While the logo will change, the company will remain legally registered as RSM International Limited.


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