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Miele Drum News Advertising

Miele to release monster vacuums across the UK with latest ad campaign


By The Drum Team | Editorial

May 4, 2012 | 1 min read

German domestic appliance manufacturer Miele has launched an outdoor advertising campaign to promote its vacuum cleaners.

Featuring a monster-sized vacuum cleaner, ‘The Monster Suction’ campaign was planned and booked by The Media Shop and Posterscope through JC Decaux, with creative by The Brand Nursery.

The adverts will be placed at keys sites across the country, including the Trafford Arch in Manchester, The Clapham Colossus at Clapham Junction and the M5 Tower in Birmingham.

Banner adverts will also run on key retailer sites, while instore and POS material will be used to reinforce the campaign messages.

Dominic Worsley, marketing director for Miele, commented; “We are extremely proud of our vacuum cleaners, which continually come top in reviews and decided it was time to get the message out about how incredibly powerful they are. We hope this imaginative and eye-catching campaign will put Miele vacuum cleaners at the forefront of the consumer’s mind, helping to drive them into store.”

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