McCann's Aldi campaign scoops Roses Creative Awards Grand Prix - see all the winners here
McCann Manchester's much-loved campaign for Aldi was awarded the Grand Prix at last night's Roses Creative Awards.
This year marked the first time that the Roses Advertising Awards and Design Awards have been combined and the great and the good of the creative industry descended on Manchester's Mercure Hotel to hear the results being announced.
The chairman's award, as chosen by Steve Long of Gravity London, was awarded to The Click for its A to Z Guide to St George's Church in Norwich.
Two of the biggest prizes went north of the border with Historic Scotland winning client of the year and The Leith Agency in Edinburgh being crowned creative agency of the year.
Below you can see the results in full and all of the night's gold winning work.
A big thank you goes to sponsors Antalis McNaughton, Become, Chesterfield Group, Blackburns and Adforum.
Grand Prix
Sponsored by The Drum
Company: McCann Manchester Ltd
Client: Aldi Stores Ltd
Title: Aldi Like Brands
The Chairman’s Award
Sponsored by Chesterfield Group
Company: The Click
Client: St George's Church, Colegate, Norwich
Title: An A to Z Guide to St George's
Client of the Year
Historic Scotland
Creative Agency of the Year
Sponsored by Antalis McNaughton
The Leith Agency
Website
Sponsored by Become
GOLD
Company: Creative Lynx
Client: Genus Pharmaceuticals
Title: Relief Resort eVillage website
SILVER
Company: The Gate Worldwide Ltd
Client: Edinburgh Women's Aid
Title: Face Facts
BRONZE
Company: Big Communications
Client: Thorpe Park
Title: The Swarm
Online Campaign
GOLD
Company: FREAK FILMS
Client: Irn Bru
Title: Bru-Jet
BRONZE
Company: TBWA Manchester
Client: The Co-operative
Title: The Co-operative Revolution
BRONZE
Company: Edelman
Client: Manchester City Football Club
Title: MCFC Fan Cam
APP
GOLD
Company: fuse8
Client: Axisweb and York Museums Trust, with support from Tate and Welcome to Yorkshire
Title: Art in Yorkshire iPhone app
SILVER
Company: TAMBA
Client: Butlin's
Title: Happy Days game celebrates 75th anniversary of Butlin's
SILVER
Company: Nexus|h
Client: Honda
Title: Honda Civic - Bringing a brochure to life
BRONZE
Company: Hiss Design Limited
Client: Visit Britain and Samsung
Title: Best of Britain App
Online Video / Film
GOLD
Company: Axis Animation
Client: Deep Silver
Title: Dead Island Trailer
SILVER
Company: The Leith Agency
Client: Scottish Natural Heritage
Title: Bee
BRONZE
Company: Code Computerlove
Client: Channel 4
Title: Your4
TV / Cinema Campaign
GOLD
Company: McCann Manchester Ltd
Client: Aldi Stores Ltd
Title: Aldi Like Brands
SILVER
Company: CheethamBellJWT
Client: John West
Title: John West - Discover the Story Behind Every Can
TV / Cinema Commercial Produced for £20k or Less
GOLD
Company: STV Creative
Client: Strathclyde Police
Title: Strathclyde Police - For You For Them
SILVER
Company: FREAK FILMS
Client: Glasgow Science Centre
Title: Knobs, Buttons & Levers
BRONZE
Company: MTP
Client: Glasgow short film festival
Title: Glasgow short film festival
TV/ Cinema Commercial Under 21 Seconds
GOLD
Company: McCann Manchester Ltd
Client: Aldi Stores Ltd
Title: Tea
SILVER
Company: McCann Manchester Ltd
Client: Aldi Stores Ltd
Title: Low Fat Cereal
BRONZE
Company: Specsavers Creative
Client: Specsavers opticians
Title: Specsavers Sauna
TV / Cinema Commercial Over 21 Seconds
GOLD
Company: CheethamBellJWT
Client: John West
Title: John West Lucky Pete
SILVER
Company: The Leith Agency
Client: Scottish Government
Title: Knife Crime
SILVER
Company: The Leith Agency
Client: AG BARR
Title: IRN-BRU Cut-Outs TV/CINEMA
BRONZE
Company: TBWA Manchester
Client: Westland Horticulture
Title: Westland Peckish 30' Hungry Birds
BRONZE
Company: McCann Birmingham
Client: Vauxhall
Title: St George
Press Advert
GOLD
Company: McCann Birmingham
Client: Harley-Davidson Motorcycles
Title: Hand Picked by the Establishment - 'Headmaster'
SILVER
Company: McCann Birmingham
Client: World Vision
Title: Collection
BRONZE
Company: Refinery
Client: Gardman
Title: This Way
Press Campaign
GOLD
Company: McCann Birmingham
Client: Harley-Davidson Motorcycles
Title: Hand Picked by the Establishment
Recruitment Advert
GOLD
Company: Rees Bradley Hepburn Ltd
Client: RBH
Title: Lorem Ipsum
SILVER
Company: McCann Birmingham
Client: McCann Birmingham
Title: The List
Food or Drink Advert
GOLD
Company: IAS b2b Marketing
Client: Smashing Pate
Title: To Die For
Public Sector Advert
GOLD
Company: M-four
Client: NHS Public Health Manchester
Title: Any plans tonight? – Record Player
SILVER
Company: M-four
Client: NHS Public Health Manchester
Title: Any plans tonight? – Cinema
Radio Advert
SILVER
Company: Specsavers Creative
Client: Women's Refuge Campaign
Title: Beauty and the Beast
Annual Report
Sponsored by Antalis McNaughton
GOLD
Company: Tayburn
Client: The Yard
Title: The yard annual report 2011
SILVER
Company: M-four
Client: Manchester City Council
Title: Keeping the spotlight older people
Publications
GOLD
Company: Music
Client: The National Literacy Trust
Title: The Hand.Written.Letter.Project book
SILVER
Company: The Click
Client: St George's Church, Colegate, Norwich
Title: An A to Z Guide to St George's
Corporate / Promotional Literature
Sponsored by Blackburns
GOLD
Company: Elmwood
Client: People Can
Title: People Can newspaper
SILVER
Company: Creative Lynx
Client: Genus Pharmaceuticals
Title: Working Together Kids Eczema Pack
BRONZE
Company: Clarks International
Client: Clarks Originals
Title: CLARKS ORIGINALS BRAND BOOK.
Corporate Identity
GOLD
Company: Tangent Graphic
Client: Glasgow 2014 Ltd
Title: Glasgow 2014 Commonwealth Games - The Pictograms
SILVER
Company: Elmwood
Client: People Can
Title: People Can newspaper
Packaging
GOLD
Company: LOVE.
Client: Diageo
Title: Johnnie Walker 1910 Special Edition Bottles
SILVER
Company: IAS b2b Marketing
Client: Smashing Pate
Title: To Die For
BRONZE
Company: Contagious
Client: Pernod Ricard, Plymouth Gin
Title: Plymouth Gin Launch Pack
BRONZE
Company: Clarks International
Client: Clarks Originals
Title: CLARKS ORIGINALS ‘ROCK ROYALTY’ BOXES
Poster
GOLD
Company: The Leith Agency
Client: Scottish Chamber Orchestra
Title: Mozart at the usher hall
SILVER
Company: Music
Client: Leeds Print Festival
Title: Marbled Posters
BRONZE
Company: Glad
Client: Scottish Chamber Orchestra
Title: 'Bringing you closer to the music' poster
Exhibition / Point of Sale
GOLD
Company: The Leith Agency
Client: AG BARR
Title: IRN-BRU Cut-Outs POS
GOLD
Company: Studio MB Ltd
Client: JCB Excavators Ltd
Title: The Story of JCB
BRONZE
Company: Clarks International
Client: Clarks Kids
Title: CLARKS BACK TO SCHOOL WINDOW
Best Copywriting
GOLD
Company: Elmwood
Client: People Can
Title: People Can newspaper
SILVER
Company: SB Studio
Client: Macmillan Cancer Support
Title: Small but Big
BRONZE
Company: SB Studio
Client: The Brink
Title: The Brink — What we make, makes us.
Art Direction
GOLD
Company: Magpie Studio
Client: Robert Horne Group
Title: Imagine the Possibilities
SILVER
Company: M-four
Client: NHS Public Health Manchester
Title: Any plans tonight?
BRONZE
Company: Rees Bradley Hepburn Ltd
Title: Reinbeer
Use of Typography
GOLD
Company: The Click
Client: St George's Church, Colegate, Norwich
Title: An A to Z Guide to St George's
SILVER
Company: Rees Bradley Hepburn Ltd
Client: RBH
Title: Love Letters
Use of Illustration
GOLD
Company: Tangent Graphic
Client: Glasgow 2014 Ltd
Title: Glasgow 2014 Commonwealth Games - The Pictograms
SILVER
Company: SB Studio
Client: Macmillan Cancer Support
Title: Small but Big
BRONZE
Company: Magpie Studio
Client: Robert Horne Group
Title: Imagine the Possibilities
Use of Animation
GOLD
Company: The Leith Agency
Client: AG BARR
Title: IRN-BRU Cut-Outs
SILVER
Company: The Leith Agency
Client: Scottish Natural Heritage
Title: Bee
Use of Photography
GOLD
Company: Rees Bradley Hepburn Ltd
Title: Reinbeer
SILVER
Company: SB Studio
Client: Dan Kenyon
Title: Our Beautiful Game
Outdoor Campaign
GOLD
Company: Rees Bradley Hepburn Ltd
Title: Reinbeer
6,4 or Smaller Sheet Poster
GOLD
Company: M-four
Client: NHS Public Health Manchester
Title: Any plans tonight? – Record Player
SILVER
Company: M-four
Client: NHS Public Health Manchester
Title: Any plans tonight? – Cinema
BRONZE
Company: TBWA Manchester
Client: Henshaws Society for Blind People
Title: Judo
48 or 96 Sheet Poster
SILVER
Company: McCann Birmingham
Client: World Vision
Title: Collection
Unusual Size or Special Build
GOLD
Company: Propaganda
Client: Simon on the Streets
Title: A Different Way of Giving
Ambient Media / Stunts
Sponsored by Chesterfield Group
GOLD
Company: Propaganda
Client: Simon on the Streets
Title: A Different Way of Giving
SILVER
Company: MC2
Client: Krispy Kreme
Title: Head Candy
BRONZE
Company: McGrath O'Toole
Client: Simon on the Streets
Title: Street Art
Charity Advert
GOLD
Company: McGrath O'Toole
Client: Simon on the Streets
Title: Street Art
BRONZE
Company: TBWA Manchester
Client: Henshaws Society for Blind People
Title: Judo
Direct Mail
GOLD
Company: Tayburn
Client: Lynne Forsyth
Title: Lynne Forsyth
SILVER
Company: McCann Birmingham
Client: Altro Safety Flooring
Title: Gaps
BRONZE
Company: IAS b2b Marketing
Title: The IAStival
House Advert / Self Promotion
GOLD
Company: Vital
Title: Turn your Cards into Trees
SILVER
Company: The Leith Agency
Title: Maid in Leith
BRONZE
Company: Make Complex Simple
Title: Make Complex Simple
Most Creative Use of Media
GOLD
Company: McCann Birmingham
Client: Vauxhall
Title: St George
BRONZE
Company: McGrath O'Toole
Client: Simon on the Streets
Title: Street Art
Low Budget
GOLD
Company: Big Communications
Client: Drivemycarhome.co.uk
Title: Taxi
Integrated Campaign
Sponsored by Become
GOLD
Company: The Leith Agency
Client: AG BARR
Title: IRN-BRU Cut-Outs TV/CINEMA
SILVER
Company: gyro Manchester & Dolphin
Client: Marshalls
Title: Garden Scrapbook
BRONZE
Company: TBWA Manchester
Client: The Co-operative
Title: The Co-operative Revolution
BRONZE
Company: Historic Scotland
Title: Stirling Castle Dynasty Campaign
Advertising Strategy
GOLD
Company: McCann Manchester Ltd
Client: Aldi Stores Ltd
Title: Aldi Like Brands
SILVER
Company: TBWA Manchester
Client: The Co-operative
Title: The Co-operative Revolution
SILVER
Company: CheethamBellJWT
Client: John West UK
Title: John West - Discover the Story Behind Every Can
BRONZE
Company: Historic Scotland
Title: Stirling Castle Dynasty Campaign
Design Strategy
GOLD
Company: Welcome to Yorkshire
Client: Welcome to Yorkshire
Title: The Y Device - Welcome to Yorkshire
SILVER
Company: Mytton Williams Ltd
Client: West of England Design Forum
Title: West Of England Design Forum Identity
The Drum Roses Awards celebrate the best creative work outside the M25, striving to find the hidden gems in advertising, design and digital.
Find out more