VCCP reclaims Muller advertising account


By The Drum Team, Editorial

May 3, 2012 | 1 min read

Müller Dairy has reappointed VCCP to develop the advertising creative following the resignation of TBWA/London last year.

The appointment is effective immediately and sees the agency return to handle the account that it previously won in January 2009.

Anji Adams, marketing controller for Müller Dairy, commented: “We have very ambitious plans to fast-track the growth of the Müller brand in the UK, and advertising will play a key role in the development of our brand portfolio. VCCP’s philosophy and culture resonates with our business, and they combine creativity and a sound strategic approach which will enable us to build on the Müller brand equity and achieve our vision for growth.”

Cliff Hall from VCCP, added: “We are delighted to be appointed by Müller, one of the country's top FMCG brands and one that we know so well. We look forward to helping Müller drive their business forward with engaging work that works."


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