Disney Junior streaks to No 1 in pay TV for UK preschool kids


By Noel Young | Correspondent

May 3, 2012 | 3 min read

The TV channel Disney Junior which celebrates its first anniversary on Monday has had a record-breaking year and is now the UK's number one pay TV preschool channel.

Jake: 4 million viewers

The channel for children aged 2 - 7 has increased its television ratings by a staggering 104% in just one year .

Hit shows such as Jake and the Never Land Pirates, Mickey Mouse Clubhouse, Art Attack and Jungle Junction have helped win over British audiences.

Since its rebrand from Playhouse Disney, Disney Junior has been watched by 11.5 million individuals aged four and over, says Disney UK.

This takes it to the second most popular preschool channel in the UK, behind only the BBC's CBeebies, which is in more than twice as many homes.

On Disney Junior, Mickey Mouse Clubhouse is the most watched show with a quarter of all channel viewing. Jake and the Never Land Pirates is the channel's highest-rating title, attracting more than 4 million viewers in the last quarter alone.

Jungle Junction has becoming the most successful British made show,with an average quarterly reach of 3.9 million individuals (4+).

This year, the local production success looks set to continue with new content including Tales of Friendship with Winnie the Pooh and Happy Hugglemonsters .

The Disney Channels multiplex has enjoyed a 43% increase in ratings year-on-year. Disney Channel is the UK's number one pay TV kids' channel for the sixth consecutive year increasing its ratings by a quarter year-on-year. The channel now reaches half of all girls (8 - 12) in the country.

Boel Ferguson, General Manager, Disney Channels UK & Ireland said: "It has been a phenomenal year for the Disney Channel multiplex, fuelled by the success of our new multiplatform brand, Disney Junior. "


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