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Lord Sebastian Coe to be recognised for 'outstanding contribution to public relations'


By The Drum Team | Editorial

May 2, 2012 | 2 min read

London Olympics figurehead Sebastian Coe is to be awarded the Charted Institute of Public Relations President's Medal for his 'outstanding contribution to public relations'.

The CIPR said the award is in recognition of the former athlete's role in London's successful bid for the games, his subsequent "outstanding leadership" during the delivery phase of London 2012 and for his role as an ambassador for British sport.

Previous winners of the President's Medal, which has been awarded annually since 1966, have included Princess Anne and Shami Chakrabarti of Liberty.

Lord Coe said: "Communication has been central to all aspects of our preparations to stage an Olympic and Paralympic Games this country can be proud of. The vision we set almost a decade ago to inspire young people across the world to choose sport is alive and well today thanks to the millions of voices across thousands of channels in hundreds of countries.

"The power of communication to create a shared ownership and belief in a vision or a moment is immense and our efforts to inform, engage and inspire the nation and the world to be part of London 2012 will continue until the final race is run. Thank you for recognising my efforts with this prestigious award.”

Lord Coe will be awarded the medal at the CIPR's Excellence Awards dinner on 28 May.

President Sally Sykes said: "Lord Coe has worked tirelessly for the London 2012 Olympic Games. Firstly he helped London win the bid by skilfully communicating the fantastic reputation of British sport, of London and of Britain’s dedication to a lasting legacy.

"Since then he has continued his good work by helping build support, anticipation and excitement as we rapidly approach the opening ceremony in less than three month’s time. There is no one more worthy of being honoured by the CIPR President’s Medal in the year that all of Lord Coe’s hard work comes to fruition.”


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