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Daybreak Public Relations Drum News

Daybreak consumer editor Phil Reay-Smith joins Ogilvy PR


By The Drum Team | Editorial

May 2, 2012 | 2 min read

Former Daybreak consumer editor Phil Reay-Smith has become head of media for Ogilvy PR.

The appointment of Reay-Smith in the new role will strengthen the London leadership team at Ogilvy, where he has been briefed with the improvement of the agency’s workings with the media and to also promote its media knowledge.

Recently appointed managing director at Ogilvy PR, Michael Frohlich said: "Media relations is a core product offering for Ogilvy PR and Phil will play a vital role in ensuring the quality, creativity and effectiveness of our offering. Media relations is a critical part of our growing and ambitious company as we continue to drive influence.

"We are excited to have a senior media figure join us with such impressive contacts across broadcasting and beyond, who is skilled in formulating stories and pitching them to a variety of audiences."

Reay-Smith, added: "Having worked closely and regularly with PR teams as consumer editor at Daybreak, moving into communications has been a long term career goal, and I am thrilled to be joining such a globally recognised company at a time where their momentum is so high."

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