Pepsi global campaign to encourage consumers to 'Live for Now'
Pepsi has begun to roll out its Live for Now campaign, as part of its global brand relaunch.
The campaign, which focuses on the use of social media, also includes TV and a takeover of Yahoo.com, includes work from agencies such as TBWA Worldwide, BBDO Worldwide, Omnicom and digital agency Organic.
The campaign will begin in the US on 7 May, centred around a new social and content platform,Pepsi Pulse, which will feature real time news and discussion, while also encouraging consumers to participate in different challenges issued by celebrities in order to earn points that will give them access to ‘moments’ within the platform.