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Freya Lingerie launches new outdoor campaigns

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By The Drum Team | Editorial

May 1, 2012 | 1 min read

Midlands agency RBH has launched two new campaigns for Freya Lingerie to raise brand awareness and showcase its spring/summer collections.

The first campaign has been running on giant screens at the X Factor auditions, encouraging the singing hopefuls to scan a QR code and enter a competition to win one of five sets of gig tickets worth £100 and 10 sets of Freya lingerie.

The second campaign will takeover 146 panels on the London Underground. The QR code enabled panels also encourage people to enter the competition for the chance to win gig tickets and lingerie which can also be entered by visiting www.freyalingerie.com/win.

Ann Marie Manley, head of marketing at Freya, said: “We received a great response to the Freya advertisements when we ran in the underground last year, so we can’t wait to hear consumer feedback about our new SS12 collections.”

Both campaigns run alongside press executions in lifestyle magazines Cosmopolitan, Glamour and Stylist.

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